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Introduction It is no secret that business success these days is measured by their ability to engage their customers online. The internet holds so much opportunity for companies to grow t...
In light of the significant changes in the consumer landscape, how can companies adjust their marketing strategies to adapt to the new consumer’s needs? A big buying group is set to overtake Mill...
Every business hits a stage where its sales will stagnate or even go down. This might go on for weeks or months and sometimes that business may be able to turn that around by ...
Most successful marketing plans are effective because they cater to the needs and interests of their target markets. If your target audience is the millennials, a generation with a massive buying po...
An intergenerational workplace is one of the factors that play into making a dynamic organisation. The transfer of knowledge that can occur between the older generations and the younger ones is invaluable ...
Previously, only organizations that were backed by significant capital could afford to invest in high-quality software. This was because they had to buy physical infrastructures that supported the tech integration as w...
Marketing trends can be difficult to follow because they are always coming and going. As a result, it can be all too easy to get lost in pursuit of “the next big thing...
How a business presents itself to the consumer market changes from time to time. What used to work before may no longer work nowadays. Customers are prone to changes since economies, t...
Building a brand is hard work. It takes careful planning, research, consistency, and a bit of luck to get that traction needed for your brand to be recognized. Some com...
You can actually make your customers’ lives better when you learn to optimize and organize your website using structured data (or schema markup). There are many ways to optimize your website...
Having more traffic means getting more leads, prospects, and ultimately, customers. These customers are important to your business’s survival. They help provide a steady stream of income through the...
Startups are the key to keeping any modern industry rolling. It’s important to constantly have new perspectives and capabilities in the market, so as to diversify the goods and...
One of the buzzwords in the tech industry these days is the Human Resource Tech or HR Tech. In 2016 alone, around US$1.96 billion have been invested in HR Tech compani...
Companies have to use a people-first approach to survive, marketing technologies have to serve the “human experience,” says Subbu Iyer, CMO at Riverbed. “Marketers need to ask what the pur...
Developing an app can be difficult especially as a startup. It is costly and it takes so much time, energy, and resources to develop a fine, working app. To mitiga...
Marketing is more than just presenting a product or a service—it’s also about knowing what people need and filling that gap in the market. That is why it is such a d...
It is almost 30 years since the launch of the first search engine. One of the goals of search engines is to deliver impartial results that provide the information you are...
Every startup knows from the beginning that there are going to be obstacles in the long run. Sometimes, it will even surprise you because you have not expected it, you...
As businesses grow, it is often a wise investment to develop a software program that complements the purpose of the brand. Whether it be a mobile app or a standalone desktop p...
Dubai has become a Tech hub in the UAE. The recent rise of investment in tech-driven development in the Middle East is a response to plummeting oil revenues in the region. Howev...
Technology is very essential to any business. However, small businesses cannot afford to focus all of their resources into their IT departments. Today, most of the small businesses reallocate the...
There has been an increasing demand for software developers in recent times. This is believed to be caused by the wide use of mobile applications among smartphone users. All the us...
Digital marketing is essential for every business. However, it is one of the most daunting tasks for business owners. A strong online presence is a must for the success of a bus...
Every business owner knows that for a brand to be successful it must have an effective market campaign. Nowadays, more businesses are being conducted online and more potential customers sea...
The software-as-a service (SaaS) industry continues to grow fast and is showing no signs of stopping as more and more customers turn to cloud-based services. Businesses and startups are baw...
Software Development Life Cycle or the SDLC is a systematic process used by the software industry to produce software with the highest quality at the lowest cost in the shortest time. SDLC...
Building a website is one of the most important things for modern businesses to do. Websites provide unlimited access to customers online to your business information. This can be ext...
Last 2018, we witnessed some of the most jaw-dropping breakthroughs in the field of software development and technology including 3D Metal Printing, the Sensing Smart City, Artificial Intelligence for everybody, Due...
Small and medium enterprises (SMEs) are businesses with fewer than 500 employees, depending on the country and depending on the industry. SMEs comprise the majority of businesses in most countries. On ...
Disruptive innovation caused by the never-ending struggle to improve technology has opened a lot of markets and ways to interact with consumers. Businesses competing for the market’s attention are...
Businesses sometimes experience challenges that stunt their growth. There are a lot of factors in the market that can cause this but the most common factors are: inability to kee...
Technology has been the major driver of modern society. The incorporation of technology in industries like finance, information and industrial is increasing at a steady speed. Various software development com...
Websites play an important role in optimizing business sales and making a product stand out in the market. Having an e-commerce website is considered one of the major tasks to ...
Becoming the best IT software company is any start-up’s dream. While the path might be difficult to follow, it is not impossible. There will be daunting challenges along the...
Following the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai, Vice President and Prime Minister of United Arab Emirates, Smart Dubai is planning to mak...
The advent of technology, wider access to the Internet, and people’s innate need to socialize gave birth to hundreds, if not thousands, of prominent social media and social net...
One of the world’s largest job and recruiting sites, Glassdoor, pinned its 11th annual list of the 100 best companies to work this 2019. Glassdoor has helped thousand of jo...
E-Commerce websites are what is trendy right now. They offer functionalities and features that are necessary for modern day businesses. They allow customers to make purchases, review their purchases, or ...
With more and more business using the latest technologies to gain advantages over their competition, more and more companies are also taking advantage of this demand, offering IT services to ...
Are you having troubles reaching out to your target market? Or even if you are not having trouble doing it, do you just want to take it up a not...
ECommerce - you might have been hearing a lot about this lately. For several months, this has been the tech industry’s buzzword. Companies have been offering ECommerce website dev...
An aesthetically pleasing website can surely help you skyrocket your sales. Having to put your service or product online can help you promote your service/products and expand your tar...
If you are aiming to develop a killer e-commerce marketing strategy, you have to plan now. The e-commerce industry continues to explode. And with this, competition will also continue to ...
In today’s information-based world, understanding the true nature of information is the key to the success of a business or an individual. This means that you can define wha...
A lot of businesses are harnessing the power of technology for better sales generation. Using e-commerce, businesses are now able to reach customers from all around the world, allowing the...
Every modern organization needs smart mobile engagement strategies to reach the customers whenever and wherever they are. The goal is to increase customer engagement through effective communication strategies. The easi...
Twitter recently introduces a dark mode on iOS and it’s a treat to your eyes. If you spend a lot of time staring at screens then dark m...
Collecting feedback to improve customer experience and developing one-step ahead products and services to achieve customer satisfaction is critical. Some companies only rely on collecting feedback from a single pla...
Determining the pulse of consumer sentiment can be critical. Sometimes companies struggle hard to figure out what is happening with the customer experience. Building a bridge between a customer and...
WordPress is one of the popular platforms for web developers to create a site. This is because it has the perfect means to inspire not only the administrator but als...
Are you going to create a website? Do you want your targeted audience to love to visit your page frequently? Do you want your site to get a high ran...
In today's era, the mobile application development market is overflowing with mobile apps, which make your life easier with time management, communication, and finance. Having a business note-taking app wou...
Social media has become one of the essential platforms to improve the marketing of your product. The business seems incomplete if you do not market your brand on social med...
In this age of the digital world, every second is crucial in determining whether a website or application can be successful or not. There are various parameters which contribute. For...
Cloud technology that emerged in the last decade has greatly changed the perspective of conventional business. What is cloud communication technology? If you are really new to this, then let m...
In the world of the internet, if you want to achieve success and want to earn profits, then it is essential to follow the following trends of digital marketing: V...
What comes to your mind when you think about meditation? Often people misunderstand meditation; it is not abandoning your present self, your thoughts. Meditation is just finding your inner sel...
Businesses invest a big amount of money in marketing their products or services. Pursuing a killer marketing strategy returns great results for your business but it is useless without inv...
User experience (UX) refers to the overall experience a person goes through when using products such as a website or computer application. One of the aspects of user experience is ...
If there is one thing that sets our generation apart from the older ones, it is that we do things fast. Modern businesses are faced with the challengin...
Running a business is becoming more and more difficult as technology continuously evolves, influencing the way the consumer and supplier markets interact with each other. Consumers’ buying habits are cha...
There are no clear-cut rules to achieving business success. Companies that are now considered successful are often there with a mix of luck, strategy, and effective business decisions. As mos...
Loyica has over a hundred clients in its portfolio and each client has a unique vision, different needs, and very specific business profiles. It was difficult at first, but wit...
Generation Z (Gen Z) is one of the most influential consumer forces in the market today. As of 2019, Gen Z comprises 32% (7.7 billion) of the total world population and is est...
Marketing solutions agencies promise you a lot of things and the most common thing we hear is an increased sales performance in just a short amount of time. Are the...
Small businesses are usually the ones struggling for stability and survival in an ultra-competitive business environment. They are also placed at the highest risk when the market conditions are qui...
Search engine optimization is no longer an option for brands and businesses today to stay on the game. Other savvy businesses do not acknowledge the importance of this tool, and...
The number of mobile users is expected to reach 4.68 billion this year as more and more people use mobile phones for many different purposes. According to the statistics, this has...
22nd March 2019; Facebook updates its messenger app with a new feature that was previously launched by WhatsApp. Facebook is considered as the most popular social media platforms all ove...
Some applications are likely to experience a unique set of challenges in order to engage and listen to their clients and Travel apps are one of them. Travel happens in ...
The latest version of Microsoft’s operating system, Windows 10, automatically gets the power to uninstall buggy updates from your system. In the event of a startup failure, Windows 10 will eli...
Adobe Illustrator is a software program that may come across as expensive to a lot of people. If you are not willing to spend so much on programs like Ado...
Adobe Photoshop is the key software for all digital artists, photographers, and graphic designers. What sets these users apart is how they use the tool. There are many key par...
It does not matter how often you make phone calls in a day. Whether it’s a telemarketer who does not hang up, a phone scammer or an ex-lover tha...
The smart Virtual Assistant can do a number of things with human-like preciseness including managing your laundry in many ways. There are several ways you can use Alexa to m...
WhatsApp is considered as one of the leading Social networking application, leaving Facebook behind in terms of active users. This app has enabled users to connect with their loved one...
Social media has made its position extremely strong in the modern world. Almost all individuals of all age groups undeniably use their free time keeping touch with their friends, sta...
It’s a known fact that over the years Android has sharpened its position in the market. Where there are new innovations introduced by Apple, competitors like Samsung, LG and...
Gaming has been the most loved activity amongst kids and even adults. It is considered as a great activity when you need some fun and entertainment. It sounds so coo...
Reddit has a lot going on and if you are an expert then you might know how amazing it can be. These amazing Reddit apps and extensions promise for a b...
Google+ use has declined in recent years and is completely shutting down after being alleged to leak data of several thousands of its users. According to the reports and ...
Widgets are the best example of carrying out your Android smartphone tasks faster and with ease. You could argue that one of the best features of Android is the abi...
2019 is here and PC fanatics have geared up to get the best PC upgrades. In the midst of emerging high-end technologies, we will reveal the best PC upgrades to get...
A smartphone is one of the cutting-edge innovations in the modern day. In case any component in a smartphone does not work properly, the user experience with the device wou...
With the rise of social media we should not forget the importance of twitter. Twitter has always been the top application for social media users as it wears many dif...
Mobile apps play a vital role in every smart user’s lifestyle. A good camera that takes high quality pictures is on of the basic demands of many smart pho...
Google is always adding new features to Home. While competition for the best smart speakers is tough and tight, Amazon’s Echo is no slouch in that department. Here are...
Pixel 3 and Pixel 3 XL are almost similar. They are fast and have incredible displays. We are living in a world where we need a good quality picture and the bes...
Microsoft, considered as one of the leading software for computing systems had already announced that it would stop supporting Windows 7 soon. Users of the old operating system will have to ...
Have you ever reached a point to check whether the news you are reading is fake or real? We all are aware with the fact that there are millio...
A company can always claim the fact that it is undergoing a digital transformation while they carry out some minor tweaks in the data center and call it a day...
In the modern-day world, branding has become essential for almost every business. Creating a robust and profound brand image can help a business in connecting with customers, and selling pro...
Facebook has been running a program that pays your child a great $20 gift card voucher each month in exchange for near-unlimited access to the data on their smart Apple and...
Facebook comprises of over 2 billion monthly active users and unsurprisingly it’s collecting a huge amount of data as much as possible. This data collection helps the advertisers to tar...
The emergence of 5G, which is the fifth generation wireless mobile communications, has a major impact on how the amazing internet services are delivered. There are numerous advantages when it ...
Adobe is considered as one of the widely used software all over the globe. To professionals and non-professionals alike, it has become increasingly popular. However, the increase in prices for...
Google is used by almost everyone, whether it’s a teacher, student, senior citizen or young children. It is, so far, the top-rated website which has a solution for all...
Social media users have been compelled to share posts that possess the qualities of a professionally photographed picture. These posts have been the subject to numerous likes which would dri...
Facebook, the most popular social media platform has said recently that it will soon shut down its Moments application. Moments is a standalone app which has been used to sha...
Freshly, it has been revealed that Apple is working towards fixing a FaceTime bug which allows you to spy on people without their consent. This leads to a questio...
In light of the significant changes in the consumer landscape, how can companies adjust their marketing strategies to adapt to the
...
Most successful marketing plans are effective because they cater to the needs and interests of their target markets. If your target
...How a business presents itself to the consumer market changes from time to time. What used to work before may no longer work
...Marketing trends can be difficult to follow because they are always coming and going. As a result, it can be all too easy to get lost
...Building a brand is hard work. It takes careful planning, research, consistency, and a bit of luck to get that traction needed for your brand to be recognized. Some
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