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Enhance Customer Reach with a CRM Program LoyicaBlog

Are you having troubles reaching out to your target market? Or even if you are not having trouble doing it, do you just want to take it up a notch and go the extra


Loyica Team
Jul 10 2019
Enhance Customer Reach with a CRM Program

Are you having troubles reaching out to your target market? Or even if you are not having trouble doing it, do you just want to take it up a notch and go the extra mile? These are all marketing concerns that businesses inevitably have to face, and there are a lot of business solutions to assist business owners to deal with these. Of course, we have traditional advertising solutions to ensure that our messages reach out to our potential customers. But with the disruption caused by technology and the ever-changing market conditions, these trusty traditional methods are proving ineffective, especially to younger, tech-savvy generations.

This is the reason why businesses and successful companies who want to stay ahead of the competition resort to advanced technological solutions. There are several ways to do this. One is to form your own team to develop a software program that can automate promotional activities for you. Another is to hire a marketing agency that specializes in this task. Whatever you think is cost-effective for you, one thing is for sure: you will need an effective Customer Relationship Management (CRM) program.

What is CRM?

Customer Relationship Management (CRM) is a system that has the primary goal of improving the existing customer relationships, developing new relationships, and winning back customers that stopped availing of your products and services. Basically, a CRM program facilitates the collection, organization, and management of customer information to achieve the mentioned goal.

Benefits of a CRM Program

An effective CRM program has several benefits for your business:

  • Improves Customer Satisfaction

One is that it helps improve customer satisfaction. When using the program, all transactions that involve services, promotion, and keeping your customers happy are automated in a systematic and organized way. It also allows you to understand your customers more. For example, most CRM programs can pull up information related to the customer right away- information that includes previous transactions, preferences, issues raised before- and with a piece of detailed customer information, you will be able to provide a personalized service. Customers that receive this level of service generally appreciate the professionalism displayed by the company, therefore improving customer satisfaction.

  • Improve Customer Retention

Customer retention almost always goes hand-in-hand with customer satisfaction. When the latter is kept at bay, customers are encouraged to perform repeat purchases, improving the overall revenue. In fact, a 5% reduction in customer defection can increase your profits fro 25% to 85% according to Harvard Business Review. This is clear then. An effective CRM program will definitely increase your revenues and profits.

  • Increase Your Sales

With an organized list of details related to previous customer transactions, preferences, and issues encountered, your company’s sales team will be able to perform several sales strategies that would improve your sales overall. They will be able to upsell, by offering an upgrade or selling premium products and services to your customers, or cross-sell, by offering complementary products that fall into the same category as the products that they usually buy. By doing upselling or cross-selling, your revenue, and therefore your profit, will undoubtedly increase.

  • Improved Communication within the Company

With shared data, the departments within the company will be able to work as a team which helps optimize customer experience. This works when each employee from each single departments can inform the customer what is going on with their product or service as it passes through the different departments. This reduces the need to interview the customer over and over again because each department now has a detailed history of the customer. This then assures the customer that their product or service is being smoothly taken cared of by the company.

  • More Effective Marketing Program

Sure you can always do promotional activities anytime, anywhere but they can be costly. To make sure you are getting the most out of these activities, you have to have data about your customers to make sure you are hitting the target right. An effective CRM program can provide you this data in real-time. It allows you to understand your customer more by looking at his details, his needs, and his purchasing habit. This then helps you in crafting an effective marketing program that knows when and how to promote your product. Some CRM programs even allow you to give scheduled alerts and notifications to do the promotion. Now, this is a more cost-effective marketing program.

  • Easy, Automated Reports

Some CRM programs auto-generate reports that can inform you about leads generated, revenues, as well as the results of your marketing programs. These data can, in turn, help you make better and more effective managerial decisions. Better decisions can lead to better outcomes for your business and increase its survivability rate. In a hypercompetitive environment, business decisions can make or break your company.

If you are looking for an effective CRM program, contact Loyica, the top IT software company in Dubai.

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