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Why SEO is Important for Your Business LoyicaBlog

It is almost 30 years since the launch of the first search engine. One of the goals of search engines is to deliver impartial results that provide the information


Loyica Team
Oct 24 2019
Why SEO is Important for Your Business

It is almost 30 years since the launch of the first search engine. One of the goals of search engines is to deliver impartial results that provide the information you are looking for as fast as possible. To attain that, a search engine identifies all important information online and ranks them in order of relevance and quality.

Search Engine Optimization or SEO is an important tool or method used to increase a website’s position on the results page of search engines such as Google, Yahoo, or Bing. SEO software allows users to identify, analyze and organize keywords. If you want to drive traffic to your site, you need to plan an SEO strategy. It increases opportunities to convert prospects into customers. Developing an SEO strategy helps you grow the sales and revenue of your business.

Studies have shown that SEO can have a better ROI than traditional forms of marketing such as marketing and print ads. 81% of customers and 94% of B2B buyers perform searches online before they make a purchase. Brands that do not have strong online visibility will find themselves falling behind the competition. SEO will help brands bring customers into their funnel sales. 

Why is SEO important for your business?

Organic search is frequently the main source of website traffic

The importance of organic traffic cannot be neglected. Research shows that organic traffic is 60% of the total traffic on a website. With organic SEO, you are sure of getting real human visitors, unlike paid traffic that will have low to zero conversion rates at the end of the day.

Organic search plays a crucial part in the website performance of most businesses. It is also an important component of the buyer funnel and eventually getting the user to complete conversion or engagement.

Google dominates a larger segment of the search market than other search engines such as Yahoo, Bing, Baidu, and many others. Google possesses almost 75% of the overall search market. It is very important to be highly visible, and a trusted resource by Google or even by other search engines.

The number 1 position in Google on average has 27.5% CTR. If your website rank number 1 for a search keyword, every 100 times the keyword searches your websites statistically receive 28 visitors. The preceding position will surely drop significantly.

If you rank your website with the organic method, it will be hard for competitors to surpass your performance on search engines. The quality of your website will draw you, regular visitors, all the time. As long as you are consistently meeting the needs of your clients, the ranking of your website will continue to improve.

SEO Provides business credibility and trust

Everyone that has an internet connection “Google” what they want to know. Websites appearing higher in search results are considered as the most trusted and credible sites. As a matter of fact, 98 percent of the total searchers choose a business that is listed on the results on page 1. The point is that people feel like the sites at the top results are the best.

Establishing authority in search engines like Google has many factors. Authority is acquired over time as results of elements such as quality backlink profiles, positive user behavior, machine learning signals, and optimized on-page elements and content. You cannot just earn authority overnight, it is earned over time. It takes patience, effort, commitment, and the quality of the service for a customer to trust a brand.

SEO generates a higher ROI than other marketing channels

Among all traditional forms of offline and online advertising, SEO rewards your business for its efforts at a much higher rate. SEO is an ad serving strategy. SEO allows you to market to the internet users when they are looking for products and services your business offers.

With SEO, you need not be that annoying ad interrupting their favorite TV show. Your site just shows up when they are querying for businesses similar to yours. You need not to persuade them to buy your service or product. You just need to show them you are the best business to purchase from.

SEO offers a better visitor experience

As every site aims for better organic rankings and maximum visibility, only a few realize that user experience is a big part of ranking top. Improving the user experience of your website is important for SEO. Usage date reflects the quality of the website and the level of experience it provides to its users.

In a recent piece of SEO advice given by Google, the search engine strongly hints that webmasters should focus on improving a website’s experience that users will want to use and share. Approximately 50% of search engines users expect a page to load in less than two seconds. The longer the time your page loads, the higher the bounce rate is and the lower your conversion gets. 

Summing it up

SEO can help you achieve many of your business goals. With SEO, you build better relationships with customers, improve customer experience, increase the credibility of the site and drive more people to it. SEO will give you an edge over competitors that will increase that will grant your business more sales, more loyal clients and growth for your business. 

If you want help in optimizing your website, contact us at LOYICA, the best digital marketing and software development company in Dubai.

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