Loyica: Website Design Dubai Services
Introduction It is no secret that business success these days is measured by their ability to engage their customers online. The internet holds so much opportunity for companies to grow t...
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Introduction It is no secret that business success these days is measured by their ability to engage their customers online. The internet holds so much opportunity for companies to grow t...
In light of the significant changes in the consumer landscape, how can companies adjust their marketing strategies to adapt to the new consumer’s needs? A big buying group is set to overtake Mill...
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Previously, only organizations that were backed by significant capital could afford to invest in high-quality software. This was because they had to buy physical infrastructures that supported the tech integration as w...
Marketing trends can be difficult to follow because they are always coming and going. As a result, it can be all too easy to get lost in pursuit of “the next big thing...
How a business presents itself to the consumer market changes from time to time. What used to work before may no longer work nowadays. Customers are prone to changes since economies, t...
Building a brand is hard work. It takes careful planning, research, consistency, and a bit of luck to get that traction needed for your brand to be recognized. Some com...
You can actually make your customers’ lives better when you learn to optimize and organize your website using structured data (or schema markup). There are many ways to optimize your website...
Having more traffic means getting more leads, prospects, and ultimately, customers. These customers are important to your business’s survival. They help provide a steady stream of income through the...
Startups are the key to keeping any modern industry rolling. It’s important to constantly have new perspectives and capabilities in the market, so as to diversify the goods and...
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Developing an app can be difficult especially as a startup. It is costly and it takes so much time, energy, and resources to develop a fine, working app. To mitiga...
Marketing is more than just presenting a product or a service—it’s also about knowing what people need and filling that gap in the market. That is why it is such a d...
It is almost 30 years since the launch of the first search engine. One of the goals of search engines is to deliver impartial results that provide the information you are...
Every startup knows from the beginning that there are going to be obstacles in the long run. Sometimes, it will even surprise you because you have not expected it, you...
As businesses grow, it is often a wise investment to develop a software program that complements the purpose of the brand. Whether it be a mobile app or a standalone desktop p...
Dubai has become a Tech hub in the UAE. The recent rise of investment in tech-driven development in the Middle East is a response to plummeting oil revenues in the region. Howev...
Technology is very essential to any business. However, small businesses cannot afford to focus all of their resources into their IT departments. Today, most of the small businesses reallocate the...
There has been an increasing demand for software developers in recent times. This is believed to be caused by the wide use of mobile applications among smartphone users. All the us...
Digital marketing is essential for every business. However, it is one of the most daunting tasks for business owners. A strong online presence is a must for the success of a bus...
Every business owner knows that for a brand to be successful it must have an effective market campaign. Nowadays, more businesses are being conducted online and more potential customers sea...
The software-as-a service (SaaS) industry continues to grow fast and is showing no signs of stopping as more and more customers turn to cloud-based services. Businesses and startups are baw...
Software Development Life Cycle or the SDLC is a systematic process used by the software industry to produce software with the highest quality at the lowest cost in the shortest time. SDLC...
Building a website is one of the most important things for modern businesses to do. Websites provide unlimited access to customers online to your business information. This can be ext...
Last 2018, we witnessed some of the most jaw-dropping breakthroughs in the field of software development and technology including 3D Metal Printing, the Sensing Smart City, Artificial Intelligence for everybody, Due...
Small and medium enterprises (SMEs) are businesses with fewer than 500 employees, depending on the country and depending on the industry. SMEs comprise the majority of businesses in most countries. On ...
Disruptive innovation caused by the never-ending struggle to improve technology has opened a lot of markets and ways to interact with consumers. Businesses competing for the market’s attention are...
Businesses sometimes experience challenges that stunt their growth. There are a lot of factors in the market that can cause this but the most common factors are: inability to kee...
Technology has been the major driver of modern society. The incorporation of technology in industries like finance, information and industrial is increasing at a steady speed. Various software development com...
Websites play an important role in optimizing business sales and making a product stand out in the market. Having an e-commerce website is considered one of the major tasks to ...
Becoming the best IT software company is any start-up’s dream. While the path might be difficult to follow, it is not impossible. There will be daunting challenges along the...
Following the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai, Vice President and Prime Minister of United Arab Emirates, Smart Dubai is planning to mak...
The advent of technology, wider access to the Internet, and people’s innate need to socialize gave birth to hundreds, if not thousands, of prominent social media and social net...
One of the world’s largest job and recruiting sites, Glassdoor, pinned its 11th annual list of the 100 best companies to work this 2019. Glassdoor has helped thousand of jo...
E-Commerce websites are what is trendy right now. They offer functionalities and features that are necessary for modern day businesses. They allow customers to make purchases, review their purchases, or ...
With more and more business using the latest technologies to gain advantages over their competition, more and more companies are also taking advantage of this demand, offering IT services to ...
Are you having troubles reaching out to your target market? Or even if you are not having trouble doing it, do you just want to take it up a not...
ECommerce - you might have been hearing a lot about this lately. For several months, this has been the tech industry’s buzzword. Companies have been offering ECommerce website dev...
An aesthetically pleasing website can surely help you skyrocket your sales. Having to put your service or product online can help you promote your service/products and expand your tar...
If you are aiming to develop a killer e-commerce marketing strategy, you have to plan now. The e-commerce industry continues to explode. And with this, competition will also continue to ...
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A lot of businesses are harnessing the power of technology for better sales generation. Using e-commerce, businesses are now able to reach customers from all around the world, allowing the...
Every modern organization needs smart mobile engagement strategies to reach the customers whenever and wherever they are. The goal is to increase customer engagement through effective communication strategies. The easi...
Twitter recently introduces a dark mode on iOS and it’s a treat to your eyes. If you spend a lot of time staring at screens then dark m...
Collecting feedback to improve customer experience and developing one-step ahead products and services to achieve customer satisfaction is critical. Some companies only rely on collecting feedback from a single pla...
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WordPress is one of the popular platforms for web developers to create a site. This is because it has the perfect means to inspire not only the administrator but als...
Are you going to create a website? Do you want your targeted audience to love to visit your page frequently? Do you want your site to get a high ran...
In today's era, the mobile application development market is overflowing with mobile apps, which make your life easier with time management, communication, and finance. Having a business note-taking app wou...
Social media has become one of the essential platforms to improve the marketing of your product. The business seems incomplete if you do not market your brand on social med...
In this age of the digital world, every second is crucial in determining whether a website or application can be successful or not. There are various parameters which contribute. For...
Cloud technology that emerged in the last decade has greatly changed the perspective of conventional business. What is cloud communication technology? If you are really new to this, then let m...
In the world of the internet, if you want to achieve success and want to earn profits, then it is essential to follow the following trends of digital marketing: V...
What comes to your mind when you think about meditation? Often people misunderstand meditation; it is not abandoning your present self, your thoughts. Meditation is just finding your inner sel...
Businesses invest a big amount of money in marketing their products or services. Pursuing a killer marketing strategy returns great results for your business but it is useless without inv...
User experience (UX) refers to the overall experience a person goes through when using products such as a website or computer application. One of the aspects of user experience is ...
If there is one thing that sets our generation apart from the older ones, it is that we do things fast. Modern businesses are faced with the challengin...
Running a business is becoming more and more difficult as technology continuously evolves, influencing the way the consumer and supplier markets interact with each other. Consumers’ buying habits are cha...
There are no clear-cut rules to achieving business success. Companies that are now considered successful are often there with a mix of luck, strategy, and effective business decisions. As mos...
Loyica has over a hundred clients in its portfolio and each client has a unique vision, different needs, and very specific business profiles. It was difficult at first, but wit...
Generation Z (Gen Z) is one of the most influential consumer forces in the market today. As of 2019, Gen Z comprises 32% (7.7 billion) of the total world population and is est...
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Small businesses are usually the ones struggling for stability and survival in an ultra-competitive business environment. They are also placed at the highest risk when the market conditions are qui...
Search engine optimization is no longer an option for brands and businesses today to stay on the game. Other savvy businesses do not acknowledge the importance of this tool, and...
The number of mobile users is expected to reach 4.68 billion this year as more and more people use mobile phones for many different purposes. According to the statistics, this has...
22nd March 2019; Facebook updates its messenger app with a new feature that was previously launched by WhatsApp. Facebook is considered as the most popular social media platforms all ove...
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Running a business is becoming more and more difficult as technology continuously evolves, influencing the way the consumer and supplier markets interact with each other. Consumers’ buying habits are changing, with younger generations exhibiting a more distinct purchasing pattern compared to previous generations. Suppliers, manufacturers, retailers, and even providers of raw materials are also changing the way they look at production and distribution. Efficiency is becoming key to doing business. A slight difference in output can spell disaster.
With all these turbulence in the business environment, why do we still see startups flourishing? How do small and medium enterprises compete against dominating giant companies? Will there ever be a chance for growing companies to gain larger market shares in markets where multinational companies are leading?
These are all frequently asked questions, often raised by budding entrepreneurs and starting businesses. And one company took the challenge to be the leading management consulting firm that envisions to assist new businesses and market entrants to gain a foothold in markets they want to penetrate.
How did Loyica help this company’s vision to be implemented?
First and most importantly, Loyica’s vision has to be aligned with this company’s vision. And right from the start, the partnership was forged with the common vision of helping other businesses, making the partnership stronger.
The company Loyica was assisting wanted only two things: simple and user-friendly, two things that Loyica is extremely good at.
Make no mistake, achieving simplicity is not easy. To put less means we need to ensure we know what are the most important elements on a business website or on a business platform. And we have to play around their strengths. We also have to make the whole things cohesive, as removing some elements to achieve simplicity may cause others to malfunction.
Helping companies help small businesses
The company that Loyica was assisting is fully dedicated to helping small businesses with their starting needs: registrations, compliance, intellectual property. There are a lot of requirements that small businesses must comply and Loyica recognized the level of difficulty of integrating all of these elements together to put up a simple and user-friendly platform.
But Loyica’s experts love challenges. So they first laid out the plan to tackle these challenges. What they did was to identify what needs to be done to achieve the desired output of the client.
Overcoming the challenges
Loyica recognized that the platform involves multiple exchanges, there will be a lot of pages, and all of these have to be simplified. The end-to-end new market consulting service that Loyica’s client does require information-heavy pages. Remember, for new businesses to survive, they must gather and study the information derived from the market. Information becomes their offensive and defensive tool. And to put a lot of information to a platform that requires simplicity is no easy task. So Loyica did what it had to do, it simplified content and the pages while balancing depth and complexity of content.
The next thing Loyica did was to ensure the user experience (UX) will go smoothly. As the client wanted a user-friendly platform, Loyica had to ensure that the complex requirements and steps required from market entrants will not overwhelm the users of the platform. It has to be direct, simple, and easy to understand and navigate.
And because Loyica knew that the client had to deal with different businesses from various industries, Loyica must ensure that each user has a clear and distinct user journey. Loyica had to streamline user experience with every segment.
Simplifying the user journey
With the site involving an overwhelming amount of content, Loyica made sure that the hundreds of pages and dozens of steps are simplified with three simple tools that are easy to use.
Structure
Loyica wanted to cover every goal and desired benefit of the client, and so it did. It mapped out the entire site, making sure that the platform will not miss anything, and everything offers the comprehensive but simple information the client required. Loyica also recognized that structure was the most important foundation of a website, so it made sure that the structure it built was the right one for the business before populating content to the platform. Doing it also gave Loyica a high level overview of a platform that offers comprehensive yet simple information.
Design
Loyica’s experts in design offered a wide array of selections for the client to choose from. Typographies and color palettes that match the client’s vision, mission, and brand. For a simple yet professional-looking typography, Montserrat was agreed to be used by both Loyica and the client, giving the platform a sophisticated outlook while conforming to standards of simplicity. The color palettes also matched the client’s brand: modern, exciting, and approachable. We used colors between the hues of blue, orange, and purple.
Gaining International Clients
After the platform, Loyica’s client was ready to introduce it to their customers. With the increasing number of businesses wanting to enter new and existing markets, it was not difficult for the platform to gain prominence in business circles locally and internationally.
Customers have found it easy to start the business with the platform developed by Loyica and with its easy-to-use features and straightforward user experience, Loyica’s client no longer found it necessary to promote the platform as users themselves have been endorsing it to others.
This is one of the benefits of working with a tech company that knows what it is doing. With a team of experts that understands your business needs, creating a platform according to your requirements is something Loyica is dedicated at.
In this case, it was also easier because the visions of both companies, Loyica and the client, are aligned: helping others succeed. With the platform, new businesses have found it easier to survive the harsh market conditions because of the simple yet comprehensive information the platform provides.
Conclusion
Loyica made sure that marketing technology is redefined with a platform that allows not only new business owners to penetrate new and existing markets but also allows them to survive with its comprehensive yet simple-to-understand information that it offers. It was easy to say that the partnership was meant to be a success, with aligning visions and goals of helping businesses succeed, both Loyica and the client easily breezed through the planning stage. It was easy to get things straight, to identify the goals, and to set the requirements. Loyica also understood how much simplicity and user-friendliness can push the platform further into international markets, not only helping the client but also its customers succeed with their businesses.
If you are in the business of marketing technology or maybe you are planning to develop a platform to help small businesses, Loyica is the right company for you. We understand what it means to start as a company and we understand how costs can risk your company’s survival. We promise to provide quality and we excel at thinking long-term, how we can help your business grow after our partnership.
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