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How to engage with Gen Z with animated videos LoyicaBlog

Generation Z (Gen Z) is one of the most influential consumer forces in the market today.

As of 2019, Gen Z comprises 32% (7.7 billion) of the total world

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Author
Loyica Team
Apr 02 2019
How to engage with Gen Z with animated videos

Generation Z (Gen Z) is one of the most influential consumer forces in the market today.

As of 2019, Gen Z comprises 32% (7.7 billion) of the total world population and is estimated to reach 40% by 2020. The purchasing power of this tech-savvy generation in the US alone is $44 billion and expands to $600 billion if we take into account the influence they have on their parent’s spending.

Everybody born between 1995 and 2012 are classified as part of the Gen Z. They share the same traits with millennials, having been raised with technology. What we know about this generation is that they never experienced a life without smartphones and social media. They are the true digital natives. Gen Z’ers use technology with responsibility. They are more self-aware, independent, innovative, and goal-oriented. Generation Z is comprised of young people who want to make a difference in the world.

According to research conducted by Defy Media, in this age range, watching videos has become more than just enjoyment or a pass time. It has become a channel that connects the youth to friends and family and helps them go through the ups and downs of daily life.

Defy Media also identified in 2015 that 12-24 years old were watching more YouTube than television shows, and that they can recognize online video stars far more than traditional TV personalities. In 2018, the media company found out 85% of young people watch videos on YouTube, 66% on Netflix, 62% on TV, and 53% on Facebook.

Brands in all industries want a slice of the pie. If your brand is looking forward to capturing members of the Gen Z, it should be obvious by now that video marketing is the key.

With years of experience in sustaining digital solutions, we at LOYICA have discovered a unique approach in solving business challenges. By combining art, development, and strategies, we have provided the best digital solutions for our clients.

THE EIGHT-SECOND FILTER

Researchers believed that this generation is unfocused, has short attention spans, addicted to social media, and so forth. Others say they are good at multi-tasking, entrepreneurial, and are early starters.

Instead of considering that this age group has a short attention span, Altitude’s Jeremy Finch proposes that Gen Z spends eight seconds evaluating whether the information is important or not. They do this to preserve the valuable time they have. They tend to strive to be as productive as possible.

The Gen Z is more likely to watch short videos that span between 10 and 30 seconds. Shorter ads are well-suited for this generation because it makes it harder for them to skip the ad instantly. In making a content, make sure that the message straightforward and quick.

Loyica offers creative. At Loyica, we believe great designs are built through lucidity and precision. Creative is made to help you build a strong brand and to provide it a remarkable identity.

ENGAGING AND RELATABLE CONTENT

Showcase the personality of your brand. Gen Z wants brands they can genuinely connect with, or else you will be filtered out.

Gen Z is more up to humorous, educational, and inspirational content that help them escape daily stress. Direct sales pitches will drive them away easily. This generation also enjoys watching videos with social experience like reading comments which makes them feel more connected to others.

With years of experience in sustaining digital solutions, we at LOYICA have discovered a unique approach in solving business challenges. By combining art, development, and strategies to provide the best digital solutions for our clients.

BE SHAREABLE

Make sure that your content is shareable. There is an extensive opportunity for brands to use platforms which allows brands to harness the power of consumer sharing that turns customers to influencers.

DO NOT TELL THE GEN Z TO WATCH THE VIDEO

Generation Z does not want anybody telling them what to do. This generation is self-directive according to Sharethrough. It is a generation that will click what they want to whenever they are ready, and not because somebody wants them to. You need to ensure that your content is visible in search results.

Loyica offers marketing solutions that will help your content boost visibility in organic search results. We will help you improve your performance ranking in SERPs. Our marketing techniques are swiftly updated to provide our clients with the best service they could ever experience.

Gen Z is a generation that wants bite-size video contents which are relatable, educational and entertaining that can be easily accessed in their smartphones. There is still a lot to know about Generation Z over time. One thing we know is that they are good at filtering and avoiding content that flusters them.

At Loyica, we will help you capture the attention of Generation Z with our strategic benchmarks and key performance metrics. Loyica is the leading research and analysis service. Our company wants you to stand out among your competitors. With our strategic approach, we will help you create a robust foundation for the success of your business.

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