E Commerce

6 E-commerce Trends This 2019 LoyicaBlog

If you are aiming to develop a killer e-commerce marketing strategy, you have to plan now. The e-commerce industry continues to explode. And with this, competition


Loyica Team
Jun 30 2019
6 E-commerce Trends This 2019

If you are aiming to develop a killer e-commerce marketing strategy, you have to plan now. The e-commerce industry continues to explode. And with this, competition will also continue to surge up faster. This means consumers will be harder to win, easier to lose, and pickier on price and user experience.

Statiscta projects that the global retail e-commerce sales will reach $4.8 trillion by 2021.

Keeping up and being aware of the latest trends in the e-commerce industry should become a habit to avoid stumbling behind fierce competitions. The industry is constantly updating with more advanced discovery, logistics, technology, and other cool stuff to buy.  With more businesses riding the bandwagon, trends should be analyzed and adopted to stay ahead of the curve.

These 6 massive trends will shape the e-commerce industry this 2019 and it will be ‘techier’ than ever.

  1. The Future of Shopping is Augmented and Virtual Reality

Although most modern people are familiar with these two, we anticipate Augmented Reality and Virtual Reality to blow up this year.

IKEA Place and Amazon AR View have already shown the potential of  Augmented Reality and have created AR apps that let customers choose products from their stores and test them with AR experience. Brands like Adidas and LEGO also launched their AR filter to add some festive fun to their customers shopping experienced.

With AR and VR, customers only need an app to visualize home products before they purchase an item. Co-founder and Lead Designer of WeMakeWebsites Piers Thorogood said, “With tools like Shopify AR powered by 3D Warehouse and a growing number of 3D modeling experts, it has become easy to integrate AR into e-commerce stores.”

“For customers, this means a much richer experience in purchasing, allowing them to test out houseware products within their homes and try on clothes and accessories. For marketers, this means higher conversion rates and fewer returns. We are expecting several of our clients to be experimenting with this  technology over the next 12 months,” Thorogood explains.

Augmented Reality and Virtual Reality are bridging the gaps when comparing the shopping experience between online and brick-and-mortar. Head of Content and Marketing at Underwaterpistol Ben Froedge says,“Being able to physically see what you’re planning to purchase from the comfort of your own home will be a gamer changer. It would not be long before AR becomes a part of everyday life.”

  1. Chatbots and Artificial Intelligence

Chatbots and artificial intelligence are changing consumer experience this year. Now is the best time to invest in a chatbot builder from top ecommerce website development companies in Dubai or from other countries that can help you construct a chatbot that will drive engagement, sales, and better customer support.

This 2019, robots will dominate e-commerce stores designed to enhance a customer's overall experience in online shopping. AI assistants can assist your business like managing inventory or handling inquiries. These virtual assistants can handle several tasks, freeing up a time for you to center your focus on other aspects of running your business.

Companies have been embracing chatbots like Pizza Hut, Sephora, Mastercard, Whole Foods, and many more. This trend provides value to busy customers who demand instant answers to their queries. Artificial Intelligence allows e-commerce businesses to support customers on all platforms.

However, other customers are complaining because of the limited abilities of chatbots in answering complex queries. This technology should be developed to address this concern or consumers will render this technology obsolete.

  1. Voice Search will be more popular this 2019

As Goole Assistant and Amazon Alexa are becoming more popular these days, voice search is being used more frequently to make purchases. Even children who cannot type use voice search to find their favorite videos online.

 By 2020, 50% of all searches are voice searches. Optimizing your e-commerce shop for voice search can drive more traffic to your business.

  1. Multi-channel and multi-language presence

Multi-channeling is everywhere and is serving customers on any device, medium, and platform they want.

“With the combination of multi-language and currency, multi-channel will be a breeze,” Ben Froedge says. “For those planning to expand their business, it’s time to think global by having ‘multi’ at the core of what they do,” he added.

Omnichannel presence allows sellers showcase their products in front of global customers. Rather than forcing customers to come to you, you come to them.

Omnilanguage shops let retailers localize their websites for local customers to easily engage with. It’s now time to forget the bungling Google Translate that murders the true translation of your message.

“Online retailers looking to capture sales outside of their own region can go beyond just offering international shipping capabilities by having sites with localized content, regional payment options, and localized fulfillment partners,” beauty ecommerce specialist Mari Corella advises.

  1. One-click Ordering

This year, ensure that your e-commerce website is mobile-friendly and your checkout process should be as easy and as simple as possible. Customers really hate hassle and complicated services.

Baymard Institute reported that almost 70% of shoppers abandon their carts. This suggests that even after products are thoroughly picked and added to their cart, the majority of shoppers don’t complete the payment process. 28% of cart abandonment is because of complicated checkout process.

In 2019, aim for one-click purchasing and swift checkout process. We promise you that this will boost your conversion rate and satisfaction of busy buyers.

  1. Video Content Marketing

You could never go wrong with video content marketing. Video and marketing go together like macaroni and cheese.  Although this trend is not new anymore, this is still an efficient way to capture customers and keep them coming back again to your website.

As the consumers of today around the globe like to spend watching video content, we will still see this trend expanding boundaries. Space Squirrel UX designer Johyeon Kim explains, “Video presents the product more personally, while engaging the customer.”

Video marketing provides businesses an engaging, versatile, and shareable medium to reach their audiences. By 2019, internet video traffic will account 80% of all consumer traffic, so it can never be ignored.



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