Digital Marketing

11 Digital Marketing Trends You Can No Longer Ignore in 2019 LoyicaBlog

In the world of the internet, if you want to achieve success and want to earn profits, then it is essential to follow the following trends of digital


Loyica Team
May 28 2019
11 Digital Marketing Trends You Can No Longer Ignore in 2019

In the world of the internet, if you want to achieve success and want to earn profits, then it is essential to follow the following trends of digital marketing:

  1. Video Marketing

Have you ever wondered how, when we see advertisements on television, we are persuaded to buy the product due to the ad’s impressive way of communicating the product’s benefits? Similarly, marketing through videos has become an effective tool to reach out consumers. If you add videos on your site or your social media pages, then it will help improve sales.

  1. Use of Social Messaging Apps

These days almost all mobile users use at least one of the social media sites like Facebook, Twitter, Instagram, WhatsApp, and more. Why not use these platforms to help you grow in the business? By using social messaging apps, you can directly communicate with your targeted audience. Hence you will get the target results. You can send a message related to product or event so that a visitor can read and express interest in buying that product.

  1. Visual Search

The visual search method is quite in trend these days as people can now upload pictures to get search results. If your website supports this feature then, definitely, users will reach you through this platform. Therefore, the presence of images of all your products plays a crucial role in improving the discoverability of your product.

  1. Artificial Intelligence: An incredible way of improving marketing

Another important aspect of the digital marketing trends in 2019 is the use of artificial intelligence. It is a platform that helps marketers a lot. It analyzes consumer behavior, along with the search pattern. This way, one can come to know what consumers want and other consumer-related information. It also guides consumers so that they feel comfortable purchasing the products.

  1. Analytics and Personalization

Keeping the customer data, history of products, emails, and other things will help your business grow in the market. If you want to build a relationship with your consumers then it is important to add personalization tools on your site. This way, you can check consumer behaviors, monitor web traffic, and other analytics important in helping your business grow.

  1. Micro-moments tools

Micro-moments are those instances when a consumer turns to a device to fulfill an immediate need. For example, adding a Google map, YouTube link, social media buttons and other tools can provide people convenience in accessing what you want them to access. This also gives a lot of opportunities for marketers to promote their products.

  1. Chatbots

Make the site open to communication 24/7 by adding chatbots. This is the best way to answer the queries of the viewers, especially questions related to the product available on the site.

  1. Use of images

Proper images with short but detailed descriptions are the best tool to improve the sale of a product. If all sides of a product are displayed, then it helps viewers decide to buy the item. This way, consumers can purchase confidently, thus helping improve the sale process.

  1. Use of influencers strategy

The method of using influencers to promote your product has become another essential marketing tool. Adding comments from celebrities or YouTube bloggers help spread the word about your site. This way, people can get inspired and show interest in the products available on your website.

  1. Addition of social media stories

Proper content also matters a lot. If your product contains some interesting story reviews or decent features, then it will help viewers to decide to purchase the product. Therefore, add some interesting facts or stories about the product to help boost your business.

  1. Programmatic Advertisement

The use of automating advertisement is another incredible way to improve your marketing and get the number of expected audiences for your site, and you can use real-time bidding or auction option for programmatic ad buying.

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