Introduction
CARAC – Artisan Crafted is a luxury tea brand that blends tradition with innovation, offering a curated selection of premium teas, desserts, and a refined tea experience. The brand needed a strong digital presence, an engaging customer experience, and a cohesive visual identity that reflects its artisanal craftsmanship.
Loyica was entrusted with revamping CARAC’s branding, designing its website, and developing a mobile application, ensuring a seamless experience that mirrors the brand’s premium identity.
client
Carac
Industry
Food & Beverages
services
Brand Identity & Logo Design
UI/UX Strategy
Information Architecture
E-Commerce Platform
Mobile Application
SEO & Content Optimization
Deliverables
Brand Identity & Logo
Interactive User Experience
E-Commerce Integration
Fully Optimized Mobile App
Content-Rich Journal
Storytelling Section
Year
2021
Challenges and Innovations
Navigating Challenges with Innovative Solutions
Outdated UX
The existing website lacked a modern, intuitive interface, making it difficult for users to navigate.
Complex User Journey
Volunteers found it challenging to register, explore opportunities, and apply for programs.
Low Engagement & Retention
The platform needed better storytelling, interactive elements, and a stronger call to action.
our process
The design process of a project typically involves three stages
Design
Development
Content
iteration
branding
Vibrant evolution:
Merging color, structure, and legacy
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typography
heading
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ILLUSTRATIONS
Design
Building a Consistent and Scalable Design System for both web and mobile app.
We designed a light weight, modular and simpler interface for the users.
