Let's build something great together!
The Most Effective Tips for App Store Optimization
In the modern-day world, mobile apps have caught the lime light, making audience worldwide spend most of their time on smart devices. In the fierce competition between various apps, marketers are eagerly looking for ways to get an app rank high on App Store. In addition, App Store Optimization stands as the proven way to enable an app achieve superior ranking on App Store.
In this article, we will reveal the best tips suggest by the leading App Store optimization services that will to fuel your mobile app marketing strategy. Read along to discover them:
Think About an Compelling App Name
Choosing a distinct and remarkable name for an isn’t just related to branding. For an effective App Store Optimization strategy, you need to include the most relevant keywords in an App title, as it affects the App Store search results. Moreover, the popular App Store SEO service suggests that the top ranked apps with a keyword in the title were about 10 percent higher than apps without no keyword in title.
To make sure that an app can be discovered, you can keep actual name of an app short and captivating. Also, you can edit the short title with unimportant keywords after its name. Various App Store Optimization UAE services proceed an app title by a vertical bar or dash, associating an app with relevant keywords.
Write an Interesting Description
Apart from some strategically placed keywords, an app’s description must target specific customer base instead of a search engine index. A description must be viewed as a Call-To-Action for potential users. You can describe what it can perform in simple words, mentioning its benefits and offering. It should entice the readers and make them download. When you convince App Store that an app is relevant and valuable to specific keywords, then you can easily make customers think it as a suitable app.
Come Up With a Unique Icon
Customers tend to browse too many apps. Thus, you should think about creating a captivating icon to impress the customers. An icon serves as the first impression for an app, and you should make it count. According to companies of App Store Optimization in Dubai, US, Canada, and more countries, when creating an appealing icon, it is essential to consider that both App Store and Google Play Store follow different approaches for rendering app icons.
Having said, both stores follow standards for size, geometry, color, and much more.
Add Screenshots And Videos
Similar to icons, screenshots in a description may not add to search engine ranking, but they serve a remarkable purpose i.e., they can convince users that your app is capable to serve what they are looking for. The mobile App SEO optimization services suggest that screenshots and videos provide customers with an insight about your app, prime features, and a reason to download it rather than the competing apps.