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How to Create an Impactful Government Website
Public engagement stands among the leading priorities for Federal Government. However, citizens often report about unsatisfactory quality of government websites
According to the American Customer Satisfaction, the latest Federal Government Report reveals that satisfaction with accessibility of agency information and process for acquiring federal services faced a decline when compared with previous year’s report. This does not promise for agencies when resources stay to be limited. However, users’ expectations for the way government information and services deliver information are very high. Thus, government portal development needs to attention.
In this article, we will discuss about how government website design company in Dubai, United States, Canada and leading countries improve websites, delivering superior values to citizens.
How Improving Website Design Can Help Both Government & Citizens?
Citizens expect instances of interaction with government authorities to be similar to that offered by private sector. As trust tends to break when citizens are dissatisfied, it is essential that agencies perform better when delivering information and services. A better way an agency can enhance users’ satisfaction is improving website design. Below are the top ways to improve on users’ experience through website redesigning:
Talk to Stake Holders
A website created for everyone will sadly not satisfy many. Thus, you need to conduct interviews with internal and external stakeholder including partners, employees, government organizations, citizens, and businesses. Agencies can identify audience, and describe accurate user profiles, refining agency goals.
Pay Heed to Web Analytics
A web analytics review can offer insights into user behavior, specific entrance, content value, point for exit, and different types of devices that can be utilized to access a website. Agencies should get into these metrics for achieving an understanding about user goals and deliver better user experience. Web analytics can identify opportunities for enhancing subscriptions, form submissions, downloads, and more user tasks that can support goals of an agency.
Perform Card Sort Testing
Public cannot expect to discover information in a same way insiders working at an agency can imagine. Navigation for website should be organized in a suitable way that audience interpret and understand easily. Through card sort testing, various agencies can discover patterns in how users prioritize and categorize information. It will enable them to structure content, requiring less cognitive effort, and improving the overall users’ satisfaction.
Administering User Surveys
Agencies tend to create websites through utilizing the inside out approach. It reflects an organization’s needs rather than “outside in” approach that consider users’ view. User surveys reveal what real-life visitors want to achieve through a website. Through understanding user goals, audience preferences, and number of tasks that a website visitor expects to perform, an agency becomes able to reach informed designing and development decisions.
So far, we have revealed the best ways to create an impactful government website. Through following above tips, you can reduce local government website development costs and build a great yet effective website that offers superior experience to citizens.