Aug 1, 2025
5
Minutes Read
Problems come and problems go. Change and uncertainty are the only constant companions in a journey. For businesses, whether it's market fluctuations, technological advancements, or global events, entrepreneurs often stress with challenges that can impact their teams.
Coping with these uncertainties requires more than individual resilience—it is all about building resilience as a team. After all, the best solution comes from the things we can control and what we can control is making sure that resilient teams can adapt, innovate, and thrive in adversity. They draw strength from one another, navigate challenges together, and emerge more robust and resilient.
The article will go into the concept of team resilience, discuss strategies for navigating change and uncertainty, delve into the development of adaptive strategies, explore ways to build mental and emotional resilience and examine real-life case studies of resilient teams.
Resilience as a team attribute
Resilience is the ability to recover from or adjust easily to problems and change. It is often considered an individual trait, but it's equally important to cultivate resilience as a team attribute. Resilient teams possess a collective mindset of adaptability, collaboration, and perseverance. The collective mindset they create sets up a culture of trust, and open communication, allowing team members to lean on one another during challenging times.
By embracing change as an opportunity for growth and learning, resilient teams are better equipped to navigate uncertainties and capitalize on new opportunities. Moreover, resilient teams demonstrate resilience, remaining focused, motivated, and committed to achieving shared goals and objectives, even in adversity.
Resilient teams are characterized by their ability to bounce back from setbacks, adapt to changing circumstances, and maintain high levels of performance and morale. One example of a resilient team is the emergency response team at Johnson & Johnson during the Tylenol crisis in 1982. When bottles of Tylenol were tampered with dangerous mixtures and resulted in multiple deaths, the company faced a legal and PR crisis.
However, the emergency response team swiftly implemented measures to recall and repackage the product, communicate with the public transparently, and restore consumer trust. Despite the adversity, the team's resilience and decisive action prevented further consumer harm and safeguarded the company's reputation.
Navigating change and uncertainty together
Change and uncertainty are inevitable. Resilient teams recognize that navigating these challenges requires unity, collaboration, and a shared purpose. Meaning, when challenges do come, teams understand the necessity for swift change, to adapt quickly, and to maintain a positive outlook amidst uncertainty. Another big component for successful resilient teams is the acknowledgement of its members’ diverse perspectives and strengths that can generate positive solutions.
Resilient teams excel at navigating through change and uncertainty by prioritizing open communication, collaboration, and adaptability. For example, Airbnb understood the massive negative impact of the COVID pandemic towards the hospitality industry with its restrictions and lockdowns. The team adapted and quickly shifted focus to long-term stays and remote work accommodations, recognizing the need to readjust their business model.
Solutions do not come easily, especially in the face of adversity. Through collaborative efforts, innovative marketing strategies, and empathetic customer communication, Airbnb not only weathered the storm but also emerged stronger, diversifying its offerings and expanding its market reach.
Developing adaptive strategies
Adaptability is a cornerstone of resilience, and resilient teams are great at developing adaptive strategies to navigate change. They embrace a growth mindset, seeing challenges as opportunities for learning and innovation.
With proactive anticipation, resilient teams regularly assess their processes, practices, and systems, identifying areas for improvement. The assessment allows teams to stay on top of market trends, competitor actions, and emerging technologies, so that they anticipate disruptions and pivot quickly when necessary. A growth mindset makes resilient teams position themselves to weather storms and seize opportunities.
A prime example of adaptive resilience is the team developing the Pfizer-BioNTech COVID-19 vaccine. Faced with unprecedented global demand and logistical challenges, the team collaborated across borders, disciplines, and organizations to accelerate vaccine development, testing, and distribution. By embracing agile methodologies, leveraging cutting-edge technology, and prioritizing collaboration, the team achieved remarkable success in record time, saving lives and restoring hope amidst the pandemic.
Building mental and emotional resilience
External factors matter, but it loses importance when no one is actively working to address these factors. This is where mental and emotional resilience shines. The unforgiving circumstances of problems put pressure on members, and the mismanagement of this pressure can affect the team negatively.
Resilient teams need to assess with the lens of self-awareness, members have feelings, the team is diverse, it is not perfect. The goal is to make sure that the team is on track and growing together, they can make measures to prevent burnout, to cope with stress and pressure, and maintain a positive mindset. Resilient teams promote self-care practices such as mindfulness, exercise, and work-life balance, recognizing that well-being is essential for sustained performance and productivity.
Additionally, they foster a culture of psychological safety, where team members feel comfortable expressing concerns, seeking help, and sharing feedback without fear of judgment or reprisal. By investing in their members' mental and emotional well-being, resilient teams build a foundation of strength and resilience that enables them to thrive in times of change and uncertainty.
Case studies of resilient teams
Pixar animation studio, known for its ability to produce critically acclaimed films amidst significant creative and technical challenges. Pixar's success can be attributed to its culture of collaboration, experimentation, and resilience. Their teams have open lines of communication, having access to the same sets of information, which enables them to overcome obstacles and deliver groundbreaking storytelling experiences.
To facilitate the adaptive strategy and proactive anticipation of resilient teams, Saphyte is a cloud-based CRM system that provides real-time data and insights that help teams make informed decisions with the most relevant information, adjust strategies, and build resilience during uncertain times. Using CRM data allows teams to identify emerging trends among its customer base, monitor customer sentiment, and anticipate changing market dynamics.
Internally, Saphyte can facilitate communication and collaboration among team members with its digital ecosystem, enabling them to coordinate efforts, share knowledge, and support one another in navigating challenges. Additionally, CRM systems provide tools for tracking progress, measuring performance, and assessing the effectiveness of resilience-building initiatives. CRM systems make sure that teams are well-equipped when for team development and resolving emerging issues.
Building resilience as a team is essential for thriving in today's rapidly changing and uncertain business environment. By fostering a culture of resilience, developing adaptive strategies, prioritizing mental and emotional well-being, and leveraging tools like CRM systems, entrepreneurs can empower their teams to navigate challenges with confidence, creativity, and resilience. With the right mindset, strategies, and support systems, resilient teams can overcome obstacles, seize opportunities, and succeed in adversity.