The Best Banner Ad
Design
Tips to
Get More Sales
In case, you are hoping to increase online traffic with advertisements, then you should ask yourself about what exactly is banner advertisement. Web banner ad focuses on systematic building of effective web banner advertisement through implementation of design guidelines.
Many online banner advertising companies find banner ads as one of the prolific forms of marketing in the modern-day world. Nearly every company utilizes them in one or more form as they are affordable, effective, and scalable in term of increasing brand awareness. Thus, you can design and build banner advertisements that will bring more clicks. Below is what you need to consider when offering online banner advertising services to clients worldwide:
Company Logo & Value Proposition
A company logo should be included to create brand awareness. You need to makes sure that creative online banner advertising is dominant enough. However, it should not be dominant enough than CTA.
A value proposition can highlight service product that you offer and requires attention through appealing offer and prices. You need to think about ideas such as “50% Off”, “High Quality”, or “Limited Time Period Offer”. It will consume much of space in an ad and will serve as the prime aspect that viewers will see .
Call to Action
Call to Action serves as the text or button that can make users click. Phrases such as “Get Started,” “Learn More,” or “Watch Now” stand as finest examples. It should be fine focal point of an advertisement.
Keeping Things Simple
Through keeping content and visuals simple, viewers will only look at you banner ad for a few moment. In case you are going to use them, you need to place them after your copy on bottom right side, contrasting colors effectively. However, you should always keep them consistent throughout set of advertisements.
Have a Defined Frame
People tend to see subject inside a frame first. Effective banner advertisements feature well-defined frame along with graphics that go beyond edges of box. In case an ad is white, it’s a common practice to place a 1 pixel gray border around advertisement.
Moreover, you can utilize imagery and choose relevant visuals that can refine a message and are related to a product, requiring no abstract concepts. If you can’t afford professional photography, then you can purchase an affordable license for stock photographs. Although there are countless high quality photographs out there, but still you need to choose genuine illustrations created by a designer.
Picking Appropriate Color
Almost every color has a unique association, and it is vital to consider the types of emotions that you want to trigger among audience. Color will be the prime aspect a user will identify in a banner advertisement. Colors tend to be subjective and offer associations in various cultures. You can make sure to study about target audience when choosing color selection. Also, you can search for online banner advertising prices.