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Introduction to Digital Marketing

Nowadays, it is necessary to create a profile of your customers (often called a customer persona) and craft your marketing campaigns around this persona. The profile must include your customer’s age, gender, purchasing capacity, location, and most importantly – digital activities, as it is regarded as one of the most important aspects of a customer persona. All of these can be expertly addressed by a digital marketing agency (or online marketing company).

Marketing Definition

Digital marketing is defined as the selling of products and services by establishing long-term, profitable relationships with customers over the internet. This includes digital spaces such as social media sites, search engines, and even email.

  • SEO
    Search Engine Optimization

    SEO is defined by a series of tasks conducted so your web page will appear first in search engines. With SEO, you can rest assured that your potential customers will find you at the top of the list on search engines.

  • Content
    Content Marketing

    Although SEO is a major part of content marketing, content marketing also factors in the importance of the preferences of "real people" over algorithms. People need to like your content and continue reading it so that the algorithm can detect that your content is worthy of being shared with others.

  • SMM
    Social Media Marketing

    Social media marketing highlights the importance of engagement. Most social media platforms like Facebook, Twitter, and Instagram measure engagements and with social media optimization (SMO), you are guaranteed to have accurate audience research, effective ad copywriting, remarketing, and analysis.

  • PPC
    Pay-per-click (PPC) marketing

    How PPC works is a bit complicated. But to put it simply, what is shown as an ad depends on a lot of factors (like ad quality, relevance, bid, and ad availability, etc) and the plan is measured by the clicks done by the target audience. Hence the word "pay-per-click".

  • Marketing
    Email Marketing

    Email marketing is as simple as sending a curated email with the goal of having the recipient open the email and buy something from you

  • Affiliate
    Affiliate (Influencer) Marketing

    Ever watched a vlog by an "influencer" and came across this part "to buy this product, use code *insert code* to get a 20% discount?" That’s called affiliate marketing. And every time you use that code to make a purchase, that "influencer" gets a commission.

Digital Marketing

Why is Digital Marketing important for your business?

2. Your digital marketing setup will dictate your company’s digital transformation and growth. Without such, you will run the risk of growing irrelevant especially in a fast, turbulent business environment. Modern consumers are now all about connectivity, speed of service, quality, and accessibility of information. Disregarding these qualities may cost you your business.

Setting up an effective digital marketing plan has worked for a lot of huge companies (even start-ups) and was largely contributing to their success. Digital marketing plans have caused these companies to boom – being able to increase their customer engagement rates, get more leads, and convert them into more sales.