Intelligic invests in entrepreneurs building emerging technologies to support all-ages Education.
Intelligic is an investment and advisory firm that works with its partners to revolutionise learning and teaching through e-learning platforms and EduTech systems for all stages and ages of education.
While Intelligic counts various EduTech enterprises as part of its portfolio, their own digital platforms remained, as for the moment, limited. We worked with them to begin their digital transformation, beginning with the most important touchpoint: a website.
Re-inventing an existing identity
New life to an established brand
Tearing apart and rebuilding an old brand is even harder than creating a new brand identity from scratch. We needed to ensure that while recreating an identity, nothing was lost of the original spirit.
Complete funding and mentoring
While Intelligic is well known for investment, they wanted to reposition their brand to move beyond from funding in to mentoring and advisory offerings.
Balancing quantity with quality leads
Between inclusion and exclusivity
Intelligic has an inclusive vision encourages diverse ideas, at all stages and every geography. However, we needed to reinforce stringent quality control of Intelligic’s select partners
Approach & Insight
Complex Information Architecture. Intuitive UX
With the complexity and density of content in addition to our mandate to drive conversions, we know our approach has to balance complex information with an intuitive UX.
Butler - Bold
Roboto - Light
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We focused on the details of the design we came up with. We needed to ensure that the design translates properly across all devices and screen size.
A simple, student-inspired approach to imagery
Layout influenced by a modern corporate aesthetic
Interactive design driven by the impulse to play
design meets clarity
The site designed to reflect both Intelligic’s institutional identity and focus on cutting edge technology.
We created a site that draws on corporate minimalism. We were able to showcase experimental design and innovative coding while at the same time, maintaining its ease of use.