Hexub is a UK-based private equity group that invests in entrepreneurs building emerging technologies.
As a recently launched brand, they wanted to build their online presence as soon as possible to connect with their digitally focused market. To do this, they approached us to help launch a brand new site for their brand-new brand.
A unique Niche
Creating benchmarks and baselines
We aim to establish a clear and competitive research framework, benchmark, and baseline.
Inventing a brand new brand
While the team had long been experienced with investors, this brand is unique. We have to conceptualize and execute brand content, identity, and guidelines from the ground up.
A new demographic
The new language of a new audience
Hexub has built their portfolio through their network but they now seek to expand their connections by reaching a new demographic. This challenged us to analyze, target, and tailor the offering from scratch.
Approach & Insight
Established values, an innovative outlook
Hexub has long been active as experienced investors with rich professional history. Their brand has to reflect the unique proposition of corporate experience and tech innovation to cater to their new market of entrepreneurs.
Corporate classic in vibrant colors
In our brand and visual design, we integrated corporate imagery with a vibrant and modern colour palette to reflect Hexub’s heritage and outlook.
The power of simplicity and austerity
Custom corporate iconography to simplify and streamline our rich portfolio, in-depth and across segments.
It’s not what you say: its how you say it
We wrote our content to speak to a generation of innovators, for whom a conversational approach were as important as industry credentials.
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Stand out feature
The user’s first engagement with the site reflects HeXub’s brand identity, with corporate imagery and a focus on innovation with an interactive tool and automated video.
Complex products, simple UX
UX simplified across scope - FinTech, EdTech, and MarTech - and through the depth of HeXub corporate services.
Interact and Engage
An interactive tool designed to engage users with an otherwise static, standard corporate process.
Minimalistic and Modern
Complementing and contrasting modern design with standard corporate iconography and language
design meets clarity
Our mandate of creativity for the Hexub site was limited only by our imagination.
We translated this freedom into the site design, reflecting Hexub’s vision of bold and ambitious innovation.